Comments on: Do you know what rebate "breakage" is? http://blog.wesabe.com/2006/10/11/do-you-know-what-rebate-breakage-is/ The Wesabe blog Sat, 31 Jul 2010 18:27:05 +0000 hourly 1 http://wordpress.com/ By: Ian http://blog.wesabe.com/2006/10/11/do-you-know-what-rebate-breakage-is/#comment-3661 Ian Tue, 17 Oct 2006 09:02:13 +0000 http://www.wesabe.com/blog/index.php/2006/10/11/do-you-know-what-rebate-breakage-is/#comment-3661 Ever since a bad Christmas season with many unfulfilled rebates, I never factor in rebates when making purchase decisions. In fact, if all other factors are equal, I will pick the product without rebate because I don't want to encourage this frequently awful and deceptive practice. Ever since a bad Christmas season with many unfulfilled rebates, I never factor in rebates when making purchase decisions. In fact, if all other factors are equal, I will pick the product without rebate because I don’t want to encourage this frequently awful and deceptive practice.

]]> By: jolly http://blog.wesabe.com/2006/10/11/do-you-know-what-rebate-breakage-is/#comment-3660 jolly Thu, 12 Oct 2006 04:38:56 +0000 http://www.wesabe.com/blog/index.php/2006/10/11/do-you-know-what-rebate-breakage-is/#comment-3660 You know rebates are a consumer nightmare when vendors tout getting rid of them as a competitive advantage! http://news.com.com/OfficeMax+bids+farewell+to+mail-in+rebates/2100-1047_3-6090290.html "Rebates were the No. 1 customer complaint we were getting," said Ryan Vero, OfficeMax's chief merchandising officer. Ah, the real truth: rebates were clogging up customer support and wasting money. Can't have customers wasting tens of dollars of offshore call support labor complaining about a $2 paper-clips rebate... You know rebates are a consumer nightmare when vendors tout getting rid of them as a competitive advantage!

http://news.com.com/OfficeMax+bids+farewell+to+mail-in+rebates/2100-1047_3-6090290.html

“Rebates were the No. 1 customer complaint we were getting,” said Ryan Vero, OfficeMax’s chief merchandising officer.

Ah, the real truth: rebates were clogging up customer support and wasting money. Can’t have customers wasting tens of dollars of offshore call support labor complaining about a $2 paper-clips rebate…

]]> By: Marc Hedlund http://blog.wesabe.com/2006/10/11/do-you-know-what-rebate-breakage-is/#comment-3659 Marc Hedlund Thu, 12 Oct 2006 01:18:14 +0000 http://www.wesabe.com/blog/index.php/2006/10/11/do-you-know-what-rebate-breakage-is/#comment-3659 Yes, that has to be the biggest incentive for a retailer to offer a rebate versus a discount: it requires a next step that takes effort to complete. A discount doesn't. Good points -- thanks for the comments. Yes, that has to be the biggest incentive for a retailer to offer a rebate versus a discount: it requires a next step that takes effort to complete. A discount doesn’t. Good points — thanks for the comments.

]]> By: Robbie Wright http://blog.wesabe.com/2006/10/11/do-you-know-what-rebate-breakage-is/#comment-3658 Robbie Wright Thu, 12 Oct 2006 01:01:17 +0000 http://www.wesabe.com/blog/index.php/2006/10/11/do-you-know-what-rebate-breakage-is/#comment-3658 I've heard that fewer than 7% of people actually send in the rebate slips after the purchase... I’ve heard that fewer than 7% of people actually send in the rebate slips after the purchase…

]]> By: nick http://blog.wesabe.com/2006/10/11/do-you-know-what-rebate-breakage-is/#comment-3657 nick Wed, 11 Oct 2006 23:39:32 +0000 http://www.wesabe.com/blog/index.php/2006/10/11/do-you-know-what-rebate-breakage-is/#comment-3657 Unfortunately, I always "plan" to send in the rebate papers, but never do. I wonder if there is an equation for: rebate value = any amount back * any time spent / actual send in With _actual send_ in being a 1 or 0. So just sending the dang thing in doesn't leave you with "undefined", er rather an unfulfilled feeling. Nick Unfortunately, I always “plan” to send in the rebate papers, but never do. I wonder if there is an equation for:

rebate value = any amount back * any time spent / actual send in

With _actual send_ in being a 1 or 0. So just sending the dang thing in doesn’t leave you with “undefined”, er rather an unfulfilled feeling.

Nick

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